Three quick sport stories
The international football competition that took place in Russia ended as a success for the country.
Indeed, beside the final result of the national team, Moscow proved to able to organize the event efficently creating a party atmosphere and giving to tourists and supporters and to the many journalists and televisions present there an image of an open and free country.
The spread fears before the start of the world cup concerned the Russian social environment that would have hosted what in the end is a celebration and carnival more than a football competition. But the recurring police’s violences and statal political and social repressions, things that Russians witness periodically, didn’t occur.
Once over the world cup however things come back to normality since the end of Kremlin’s effort.
A probable outcome of the competition’s organization success could be the reinforced grip over citizens of the government and the strenghtening of Putin’s regime. On the other side however the last month of international and party atmosphere, freedom and opennes that Russian people lived during the worldcup could lead to increasing popular pressure to improve the society.
Herzogenaurach is a city not so far from Nurimberg in Germany, that still today is divided in two.
The Aurach, the river that flows inside the city, represents the physical division of Herzogenaurach but the most important is the “ideological one“, the rivalry between the two opposite banks. From one side of the river there are the Adidas industries, on the opposite the Puma ones.
The two giants of the sport clothing are established in the same city and the rivalry characterized the citizens‘ life divinding the population between those who dressed up Adidas and those who chose Puma (decision that most of the times depended mainly on which of the two companies you worked for) and the contacts between the two “factions” were unusual and also discouraged. It could sound like a story of antagonism between families as the Montague’s and the Capulet’s, and that in the end the difference is that the division was inside the same familiy. Indeed, the “Dassler Schuhfabrik”, namely “Dassler Shoes industries” was the company founded in 1924 by two brothers, Adolf and Rudolf Dassler.
As the firm grew bigger, the two brothers – after several fights and arguments – decided to split it in two different companies, Adolf created the Adidas (whose name comes from the nickname of the founder “Adi” and the intial letters of the surname “Das”) and Rudolf founded the Puma.
Herzogenaurach became known as the city of the “bended neck” since people, before talking to each other, firstly looked at the shoes the other was wearing. The division was harsher that now anyone could think, since it actually involved other fields. Indeed, the Puma faction was considered Catholic and conservative, while on the other hand the Adidas faction was considered to be Protestant and social democratic.
In the last years, the rivarly decreased, the mayor of the city wore on certain days Adidas and on others Puma to avoid “conflicts“. Now in Herzogenaurach there is a fountain with a statue that represents two kids playing tug of war, one has Adidas shoes, the other Puma ones.
During this summer for many football supporters a topic of conversation has been the transfer of Cristiano Ronaldo from the Real Madrid to Juventus. Besides the football choice, there is a specific reason that brought the superstar to the Italian league and it is not about local food. Indeed, before the opening of the last transfer market window, Ronaldo made claer his will to leave Madrid also for extra-calcistic reasons. He has been accused in the 2017 of defrauding the Spain’s tax authorities for more than 14 million euros from image rights income. And for a linked reason the Portuguese player could have chose the Serie A.
Ronaldo already reached an agreement with the Italian tax authorities thanks to a fiscal law introduced in 2017. Indeed, the Italian legislation forsees that highly whealty people, who decided to move the fiscal residence to Italy, could pay a fixed tax of 100.000 euro for all earnings made outside of the country.
This would mean that, if the salary of around 30 millions recognized by the contract with Juventus was taxed following the standard Italian fiscal procedure, Ronaldo would anyway gain important revenues from his huge commercial income from around the world.
To put in context the extent of the potential incredible gain, according to Forbes in 2017 Ronaldo earned 93net million dollars and that year the salary the Real Madrid gave him amounted at 23 gross million euros and in the end represented just a portion of his overall earnings.
The Italian legislation has provided the most important assist to Ronaldo.
“Success is not final, failure is not fatal: it is the courage to continue that counts.”
I am Giorgio, born and bred in Rome, in 1997. Currently attending the B.A. in Global Governance. I am passionate in international politics and global trends and I want communication to become my profession.