Both disinformation and misinformation contribute to fake news, and both act a risk to brands and the public.

Yet, the significant difference between the two lies in intent. Disinformation carries with it the conscious intent to disseminate information known to be incorrect. In opposition, the sender of misinformation may not know the information is inaccurate. Every brand runs the risk of being a victim of a one-off false social media posting, making it into the mainstream or, on the more severe end of the scale, coordinated disinformation operations targeted against a particular brand or an individual.

Disinformation means false information deliberately and often quietly spread in order to influence public opinion or hide the truth. Misinformation means incorrect or misleading information involuntarily sent to change public opinion or obscure the truth.

Mobilizing and manipulating information was a feature of history long before modern journalism set standards that define news as a class based on individual rules of integrity. We can understand that humankind has always tried to change the reality or to show it differently for their benefits.

I want to mention a book we can observe,

The KGB and Soviet Disinformation: An Insider’s view. A non-fiction book about the KGB’s use of disinformation and information battle during the Soviet Union era. It was written by a retired intelligence officer specializing in disinformation for the Czech Intelligence Service and retired professor of disinformation at Boston University, Lawrence Martin – Bitmann.

He describes information battle tactics used by the Soviet Union, which they privately referred to as disinformation, intended to fool and defraud others. The writer defines disinformation as “a carefully created false message flowed to an opponent’s communication system in order to deceive the decision-making elite or the public” Ideally, such systems would confuse foreign beliefs about critical issues concerning the Soviet Union. 

Fake news has become one of the viral topics in the contemporary history of news. Even though fake news appears to be often connected with social media, it is not only restricted to social media. A soaring amount of news portals have been purposefully presenting fabricated information to their credulous readers. Fake news also reflects poorly on journalism as a whole as it puts the news media’s credibility into question. In order to stop fake news from growing, governmental, and non-governmental organizations have taken measures to solve the issue, yet no absolute solution has appeared.

Misinformation can influence all aspects of life. When eavesdropping on conversations, one can gather facts that may not always be accurate, or the person may mishear the information and spread the message to others. On the Internet, one can read content that is stating to be factual but that that may not have been checked or may be inaccurate. In the news, companies may indicate the speed at which they get and send information but may not always be correct in the facts. These improvements contribute to the way misinformation will continue to confuse the public’s understanding of issues and to serve as a source of belief and attitude evolution.

Governments want to persuade the public to support their policies and their leaders. Furthermore, because the media draw on content from the government, journalists, and government sources, at times, collaborate with one another. Journalists frequently omit details that would derive complications or unresolved issues. This causes some facts to be exaggerating and others to be decreasing. Because television anchors and reporters may sometimes need to explain a complex story in a minute or so, essential features can be skipped.

How we can stay away from misleading:

People can protect themselves from fake news and disinformation by following a variety of personalities and viewpoints. Relying upon a small number of like-minded news sources limits the variety of material accessible to people. It raises the odds they may fall victim to fabrications or false rumors. This strategy is not entirely helping to understand fake news, but it raises the odds of hearing well-balanced and diverse viewpoints.

In the online world, readers and viewers should be suspicious about news sources. In a rush to promote clicks, many online outlets resort to misleading or sensationalized titles. They highlight the provocative or the attention-grabbing, even if that news hook is ambiguous. News consumers have to keep their guard up and comprehend that not everything they read is right, and many web sites specialize in fake news. Learning how to assess news sites and preserve oneself from incorrect data is a high priority in the digital age, especially nowadays while hundreds of news are getting published about the covid-19.

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