Francesca Sofia Rizzo

Student of Global Governance in Tor Vergata, curious for a living. When I’m not overthinking and daydreaming, I love to immerse myself in art in all of its forms (and yes, I consider cacio e pepe to be a work of art too). I like to travel and discover new horizons, whether that is done on a train or through the pages of a book.

From greenwashing to pinkwashing: all the shades of brand activism, behind the facade

One of the most popular marketing strategies of the past few years has been associating one’s brand to social issues. Whoever uses social networks, surfs the internet, or just watches TV, can easily recall a promotional campaign in which the product advertised endorsed messages related to female empowerment, multiculturalism or… Read More »From greenwashing to pinkwashing: all the shades of brand activism, behind the facade