climate change

The instruments for a post-covid Europe: funds for resilience and sustainability

Since March 2020, Covid-19 Pandemic has been damaging many aspects of our society. The economic sector is for sure one of the fields that suffered the most from the overall crisis. This is especially due to the multiple lockdowns undertaken by countries to limit the propagation of the virus, which… Read More »The instruments for a post-covid Europe: funds for resilience and sustainability

From greenwashing to pinkwashing: all the shades of brand activism, behind the facade

One of the most popular marketing strategies of the past few years has been associating one’s brand to social issues. Whoever uses social networks, surfs the internet, or just watches TV, can easily recall a promotional campaign in which the product advertised endorsed messages related to female empowerment, multiculturalism or… Read More »From greenwashing to pinkwashing: all the shades of brand activism, behind the facade