fast fashion

From greenwashing to pinkwashing: all the shades of brand activism, behind the facade

One of the most popular marketing strategies of the past few years has been associating one’s brand to social issues. Whoever uses social networks, surfs the internet, or just watches TV, can easily recall a promotional campaign in which the product advertised endorsed messages related to female empowerment, multiculturalism or… Read More »From greenwashing to pinkwashing: all the shades of brand activism, behind the facade